In 1995, American Dental Cooperative announced a revolutionary program for its members:  Vision 2000 and the Ratings Process.  This program was designed for the ADC dealers to focus sales efforts with a limited number of vendors and reward the dealers through rebate incentives.  The program was the first to the dental industry and many other dealers followed the concept with some modifications.

The Vision 2000 process involved detailed review of the products by the appropriate Committees.  This process was somewhat cumbersome for the vendors to prepare the documentation on an annual basis.  In addition, as new products were launched, the process slowed acceptance by the members and often resulted in a longer launch phase for the ADC members. 

Based upon input from the members, the vendors and the Merchandise Committee, we introduced a new program for the 2005 year.  The new program is designed to simplify the process for the vendors and rather than focus on individual products, will focus on the vendor partners.  We will emphasize the relationship with the company based upon the value they bring to the ADC members.  This new program will be our VIP:  VALUE IN PARTNERSHIP.  We will look to our vendors that provide true value to our members.  This value can be in rebate incentives, exclusive promotions, pricing advantages, NDC warehouse opportunities, private label products and/or limited distribution philosophies.  A VIP vendor will provide one or more of the above incentives to the ADC members to be recognized by the Committee.  The VIP vendors will be recognized through our annual contracts and communicated to the membership.  VIP vendors will be invited to participate in our Forum Meeting, our Vendor only website and other communication vehicles. 

Equipment programs will continue to have "Ratings" by product category, however, we will continue to value those companies that provide incentives to the ADC Members as stated above. 

We encourage manufacturers' input in this process and look for your participation.  If you have any questions, please contact Lori Paulson at 615-986-2007 or via e-mail: lpaulson@gotoadc.com.

 See "2008 VIP : Value In Partnership" Merchandise Summary

See "A" Rated Equipment Summary, 2008